Madame Wineshop & Bar shines a light on the depth of misunderstood rosé wines
– November 26, 2025
Lagos’ Madame Wineshop & Bar is hosting a “mini wine fair” this Thursday, November 27, dedicated exclusively to rosé wines from Portugal, Italy and France, featuring a curated selection from three seasoned, low-intervention winemakers.
As rosé is still often linked with summer, simplicity and lightness, a new generation of European producers is crafting rosé with depth, structure, a clear sense of place and strong food-pairing potential.
This event aims to present these pink-coloured wines as serious contenders in contemporary wine culture, challenging long-held clichés and showing the expressive potential of rosé, which remains widely misunderstood.
Starting at 5pm, Filippo Pozzi (Atlasland, from Algarve/Aljezur), Luís Gil (Marinho, from Lisboa/Óbidos) and Tobias Steber (Pranzegg, from Alto Adige/Bolzano) will present their own rosés, as well as rosés from colleagues they admire. The tasting (€20 per person) will illustrate the versatility, ageing potential and terroir-driven character increasingly linked with the category.
From 7pm, an extended selection of rosés by the glass will be available at Madame Wineshop & Bar.
The event will feature several regions: from Portugal – Algarve, Lisbon, Douro; from France – Irouléguy (South-West), Tavel (Rhône), Poligny (Jura); and from Italy – Alpi Retiche (Lombardy), Alto Adige, Marsala (Sicily).
“We believe that artisanal, low-intervention producers are best positioned to redefine ‘pink’ and challenge the modern construct shaped in Provence in the 1980s – characterised by early picking, direct pressing, lab-selected yeasts, temperature control, and heavy filtering and fining, all of which standardised profiles and reduced complexity,” organisers shared.
With the Algarve’s year-round international travellers, organisers hope this event will spark conversation in the region, as many visitors are unfamiliar with Portuguese wine history and geography. That lack of familiarity opens the door to discovering styles rarely exported and seldom represented abroad, such as chilled light reds, traditional palhetes and artisanal rosés beyond the well-known Mateus Rosé.
Drawing on years of feedback from Madame’s network of wine professionals and countless customer conversations – where rosé is often dismissed as not interesting enough –organisers felt the need to bring the topic and raise awareness of the persistent bias this colour still faces.
“We want to open space for a conversation that hasn’t fully happened in Portugal,” says Diane, co-owner of Madame Wineshop. “Rosé deserves to be evaluated with the same attention and curiosity we apply to whites and reds. The wines we’ll pour show just how layered and expressive this colour can be.”
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